Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In other words, one uses Marketing to tell their story about the service and/or product the provide to attract both business and consumer clients.
Social Media Management:
The creation of professional profiles on social media platforms, and integrating them with your website and/or blog. We’ll even write the copy.
Search Engine Optimization(SEO):
This is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Search Engine Marketing (SEM):
This is a form of internet marketing that involves the promotion of websites or a web page by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions). Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with PPC, focusing on only paid components.
To find out more about these services and/or to develop a marketing campaign, talk to our sister company Incognito Worldwide.