Avertising is comprised of many different by inter-related components. These include affiliate marketing, Pay-Per-Click, and Social.
In conjunction with our sister company Incognito Worldwide we can help develop and manage a campaign designed especially for your product/ service and customer base.
AFFILIATE MARKETING can overlap with other Internet marketing methods, but mainly consists of performance-based arrangements with the merchant (‘retailer’ or ‘brand’), the network (contains offers for the affiliate to choose from and distributes payments), the publisher (‘the affiliate’), and the customer.
PAY-PER-CLICK has a wide breadth of way to get your brand in front of your target audience, while allowing you to control the budget on an hourly, daily, monthly or yearly basis. Ads are based on search terms that your target audience would most likely be searching.
The advantage to PPC is that you only pay when a potential client clicks on your ad.
Three are many type of PPC ads, as defined below.
- Display Ads: Display ads appear in accordance with keywords and search strings, and display images on third party websites — rather text links on the search engine page itself.
- Re-marketing: When a viewer views or clicks your display ad or visits your website, your display ad will then follow them around the web and display on any other websites they visit that are part of the Google ad network. This is included in the Display Ad budget.
- Product Listing Ads: When a viewer searches with the key words associated with yur website, they may see your product(s) appear on the top or right hand site of the search page, showing product title, price, subtag, image, and link.
- Social Media Ads: Ads setup and managed directly on a social media platform, such as Facebook or LinkedIn, for example.